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Setting Up Your First GA4 Property: A Beginner’s Guide

Welcome to the exciting world of Google Analytics 4 (GA4)! This powerful analytics platform provides deep insights into your website traffic and user behavior. If you’re new to GA4, this guide will walk you through creating your first property, connecting your website, and configuring basic settings to start collecting data.

What You’ll Need:

  • A Google account (Gmail address works)
  • Access to your website’s backend (CMS or hosting platform)

Let’s Get Started!

  1. Navigate to Google Analytics: Head over to https://analytics.google.com/analytics/academy/course/6 and sign in using your Google account.
  2. Create an Account (if needed): If you haven’t used Google Analytics before, you’ll need to create a new account. Click the “Start for free” button and follow the on-screen prompts.
  3. Add a New Property: On the home screen, click “Admin” located in the bottom left corner. In the next screen, under “Account” select your account name (or create one if needed). Now, click the blue “+ Create Property” button.
  4. Property Setup: You’ll see a window with various options. Choose “Website” as the creation method. Enter a descriptive name for your property (e.g., “Your Website Name”). Under “Industry Category” and “Reporting Time Zone,” select the most relevant options for your business. Finally, click “Next.”
  5. Data Stream Setup: Here, you’ll connect your website to GA4. Choose “Web” as the measurement stream type. Give your stream a clear name (e.g., “Your Website Traffic”). Note: You’ll be provided with a Global Site Tag (a snippet of code) that needs to be placed on all your website pages to start collecting data. (need help? contact oakhaven’s agency site)

Connecting Your Website:

There are two main ways to connect your website to GA4:

  • Using a Tag Manager: 
    If you use Google Tag Manager, you can easily add the Global Site Tag through the Tag Manager interface. This is the recommended approach for most websites.
  • Manual Tag Implementation: 
    If you don’t use a tag manager, you’ll need to copy the Global Site Tag code and paste it within the <head> section of your website’s main HTML template. This might require access to your website’s code editor or CMS settings.

Basic Configuration (Optional):

Once you’ve connected your website, you can explore some optional settings:

  • Enhanced Measurement: Enable this option to automatically collect additional data on user interactions like page views, scrolls, and outbound clicks.
  • Data Sharing Settings: Control how your data is shared with other Google products like Google Ads.


You’ve successfully created your first GA4 property and connected your website. It might take some time (usually 24-48 hours) for data to start populating in your reports.

Next Steps: After your website data starts appearing, explore the GA4 interface to get familiar with reports, user demographics, and various insights available. Remember, GA4 offers a wealth of information to help you understand your website traffic and make data-driven decisions to improve your online presence.

Additional Resources:

Feeling overwhelmed? Don’t hesitate to reach out to Oak Haven Solutions! Our team of GA4 experts can help you set up your property, configure settings, and interpret data to gain valuable insights from your website traffic.

About The Author

Oak Haven Solutions

Oak Haven Solutions is a passionate and results-driven digital marketing & creative web agency.

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